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Tuesday, 5 December 2023

Petersborough Butcher Makes Legendary Turn Around

For most of us, the Covid-19 pandemic quickly became the most devastating society-wide event in most of our lifetimes. However, for James Morgan, the owner of Stilton Butchers, what should have been a calamity became the ultimate opportunity for business growth, and there is a lot to learn from it.

When the lockdowns first started, Stilton Butchers saw basically all of its customers, and the £7,000,000 in profits they brought to the table, disappear overnight. This happened to countless companies, and most didn’t recover. This small butcher shop with a business model aimed at catering to pubs, events, and similar clients was almost certainly going to disappear if something didn’t happen quickly. Not only would the substantial revenue be at stake, but the jobs of 60 employees would also be on the line with catastrophic consequences for their families.

That’s where James Morgan, the shop’s owner, made one of the best decisions in the shop’s history.

Morgan decided to take the business down a different route. Rather than continue to focus on catering that was being prevented due to widespread lockdowns, James Morgan quickly rerouted the company’s efforts to start fleshing out its online presence and promoting its growth; redirecting clients to an online service model instead of the usual in-person catering.

Almost immediately, this turned the entire company around, and Stilton Butchers was on the path to not only surviving the impending collapse but thriving going forward, as well.

Using the internet, advanced storage and shipping solutions, and creative eCommerce strategies, Stilton Butchers went from near its end as a localized butcher shop to becoming a nationwide meat distributor.

The business now serves the entire country via an online storefront and meat orders.

Not only does this change allow Stilton Butchers to stay in business and serve on the national level, but it has allowed for an exponential increase in staffing. Because of this one change, the company is now employing several times the number of employees it started with, and it’s generating revenue on an entirely different scale.

James Morgan didn’t just save Stilton Butchers; he created a model for how modern business owners can leverage creativity to face the challenges of our modern market climate.

Daniel Storey
Daniel Storey
Daniel Storey is business editor at British Journal. Previously he was the Independent's chief leader writer and worked in national newspapers for ten years, as a general news reporter and science correspondent, before specialising in economics. Daniel has broken a number of exclusive stories and interviewed senior figures including the Prime Minister and leader of the opposition.

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